Audio & Video Recording for DJs

This course equips independent artists with the tools and strategies to create a strong, consistent, and authentic brand. Students learn to define their unique identity, develop compelling messaging, manage a multi-platform social media presence, design and maintain an Electronic Press Kit (EPK), and create a long-term strategy for career growth. The emphasis is on practical, hands-on application with structured weekly deliverables leading to a complete personal branding package.

Topics

• Brand Identity
  Students define their artist identity, target audience, and positioning statement.
• Visual Identity
  Students create a mood board, color palette, and typography for consistent visuals.
• Voice and Messaging
  Students develop a brand voice guide and bios for multiple platforms.
• Social Media Strategy
  Students learn platform analysis, content formats, and algorithm-based tactics.
• Content Creation
  Students produce and schedule content using tools like Canva, CapCut, and Later.
• EPK Development
  Students design a professional EPK with bio, photos, music links, and press assets.
• Storytelling
  Students write compelling narratives to align their career story with branding.
• Long-Term Branding Strategy
  Students plan sustainable schedules, engagement tactics, and growth strategies.

Goals

• Define a clear and unique artist positioning statement.
• Create a cohesive visual identity with mood board, colors, and typography.
• Produce a 1-week multi-platform content calendar and schedule posts.
• Design and draft a complete EPK with bio, media, and achievements.
• Build the ability to interpret analytics and adjust social media strategies.
• Develop habits for consistent posting, engagement, and community building.
• Present a complete personal branding package for instructor and peer feedback.